Writing for a living: brand copy, articles, scripts, social posts, documentation. Most people start freelance or in a content agency, and the portfolio matters more than the degree. Deadlines are constant and briefs are vague, so the skill is turning a half-idea into something publishable by evening. Creative writing, journalism and social media are the skills the graph sees before people move on, most often into marketing or operations.

• Microsoft OfficeOn 774 profiles in the career graph; most in Operations, Marketing & Sales
• LeadershipOn 638 profiles in the career graph; most in Operations, Leadership / Executive
• Social MediaOn 202 profiles in the career graph; most in Content / Writing, Intern
• Adobe PhotoshopOn 67 profiles in the career graph; most in Design / UX, Content / Writing
• Creative WritingOn 50 profiles in the career graph; most in Content / Writing
• EditingOn 46 profiles in the career graph; most in Content / Writing
• BloggingOn 35 profiles in the career graph; most in Content / Writing

• OperationsMaking the business run: processes, people, vendors, targets, escalations. It is the largest role in the graph by volume and the destination most other roles move into, because it is where 'I know ho…
• Marketing & SalesGetting customers: field sales, inside sales, brand, digital and performance marketing, business development. It is one of the largest roles in the graph and a common first job after a BBA, BCom or M…
• EntrepreneurshipStarting or running your own business, from a services firm to a funded startup. In the graph it is rarely a first step; people arrive after operations, sales or engineering roles, and the most commo…
• Leadership / ExecutiveRunning a function or a company: director, VP, C-suite, founder-operator. The graph places it at the top level and shows it reached from engineering management, consulting, operations and marketing a…
• Academia / ResearchTeaching, lab work and papers, usually inside a university, an IIT/IISc-style institute or a research council lab. Early years are a Master's or PhD with a stipend, where the real skills are reading …
• Design / UXDesigning products people use: research, flows, wireframes, visual design, prototypes. Entry is a design school programme, a bootcamp, or a self-taught portfolio and an internship at a startup or age…

• B.A. in Communication: first jobsMost common first roles: Marketing & Sales 19%, Intern 17%, Operations 14%
• B.A. in Liberal Arts: first jobsMost common first roles: Operations 15%, Intern 15%, Marketing & Sales 9%
• Diploma in Liberal Arts: first jobsMost common first roles: Content / Writing 23%, Intern 23%
• M.A. in Finance: first jobsMost common first roles: Intern 27%, Operations 18%, Marketing & Sales 14%
• M.A. in Liberal Arts: first jobsMost common first roles: Intern 34%, Operations 17%, Academia / Research 13%
• Other in Liberal Arts: first jobsMost common first roles: Intern 20%, Operations 11%, Content / Writing 11%

1. Campus Binge career graph: aggregates of public career profiles (cells with n ≥ 5); no person is namedCommunity view
   As of 2026-10-15

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