{"id":"role/marketing-and-sales","kind":"role","v":1,"title":"Marketing & Sales","line":"Getting customers: field sales, inside sales, brand, digital and performance marketing, business development. It is one of the largest roles in the graph and a common first job after a BBA, BCom or M…","about":"Getting customers: field sales, inside sales, brand, digital and performance marketing, business development. It is one of the largest roles in the graph and a common first job after a BBA, BCom or MBA, or straight from a campus placement. Business development and team management are the skills the graph sees before people move on, and the most common next step is operations. Mumbai leads; targets, travel and variable pay shape the early years.","aliases":[],"tags":["industry:other","industry:it-software","industry:marketing-advertising"],"facts":[{"label":"Level","value":"3","trust":"community","source":0},{"label":"Next: Operations","value":"17% after ~5.3 years (n = 749)","trust":"community","source":0},{"label":"Next: Leadership / Executive","value":"5% after ~7.7 years (n = 209)","trust":"community","source":0},{"label":"Next: Entrepreneurship","value":"3% after ~6 years (n = 142)","trust":"community","source":0},{"label":"Next: Consulting","value":"3% after ~5.2 years (n = 115)","trust":"community","source":0},{"label":"Skills","value":"Management, Marketing, Microsoft Office, Microsoft Excel, Business Development, Team Management","trust":"community","source":0},{"label":"Industries","value":"Other, IT / Software, Marketing / Advertising","trust":"community","source":0}],"data":{"id":"Marketing & Sales","title":"Marketing & Sales","level":3,"summary":"Getting customers: field sales, inside sales, brand, digital and performance marketing, business development. It is one of the largest roles in the graph and a common first job after a BBA, BCom or MBA, or straight from a campus placement. Business development and team management are the skills the graph sees before people move on, and the most common next step is operations. Mumbai leads; targets, travel and variable pay shape the early years.","next90":["Sell something real, even a college event sponsorship, and track your funnel.","Run one small paid or organic campaign and report what it cost per result.","Learn a CRM well enough to keep every conversation logged for a month."],"skills":["Management","Marketing","Microsoft Office","Microsoft Excel","Business Development","Team Management","Marketing Strategy","Leadership"],"industries":["Other","IT / Software","Marketing / Advertising"],"nextRoles":[{"role":"Operations","p":0.17,"years":5.3,"n":749,"skills":["Management","Business Development","Team Management","Microsoft Office","Marketing"]},{"role":"Leadership / Executive","p":0.047,"years":7.7,"n":209,"skills":["Business Development","Management","Marketing Strategy","Marketing","Leadership"]},{"role":"Entrepreneurship","p":0.032,"years":6,"n":142,"skills":["Management","Marketing","Business Development","Team Management","Market Research"]},{"role":"Consulting","p":0.026,"years":5.2,"n":115,"skills":["Leadership","Business Development","Management","Microsoft Office","Public Speaking"]},{"role":"Academia / Research","p":0.025,"years":3,"n":109,"skills":["Management","Marketing","Research","Microsoft Excel","Powerpoint"]},{"role":"Engineering Management","p":0.023,"years":5.7,"n":102,"skills":["Leadership","Business Development","Marketing","Management","Sales"]}]},"links":[{"rel":"next","id":"role/operations"},{"rel":"next","id":"role/leadership-executive"},{"rel":"next","id":"role/entrepreneurship"},{"rel":"next","id":"role/consulting"},{"rel":"next","id":"role/academia-research"},{"rel":"next","id":"role/engineering-management"},{"rel":"from-degree","id":"degree-outcome/b-a--communication"},{"rel":"from-degree","id":"degree-outcome/b-a--design"},{"rel":"from-degree","id":"degree-outcome/b-a--finance"},{"rel":"from-degree","id":"degree-outcome/b-a--information-technology"},{"rel":"from-degree","id":"degree-outcome/b-a--liberal-arts"},{"rel":"from-degree","id":"degree-outcome/b-a--management"},{"rel":"from-degree","id":"degree-outcome/b-a--marketing"},{"rel":"from-degree","id":"degree-outcome/b-a--mechanical"},{"rel":"from-degree","id":"degree-outcome/b-a--other"},{"rel":"from-degree","id":"degree-outcome/b-com--finance"},{"rel":"from-degree","id":"degree-outcome/b-com--other"},{"rel":"from-degree","id":"degree-outcome/b-e--other"},{"rel":"from-degree","id":"degree-outcome/b-sc--finance"},{"rel":"from-degree","id":"degree-outcome/b-sc--management"},{"rel":"from-degree","id":"degree-outcome/b-sc--mechanical"},{"rel":"from-degree","id":"degree-outcome/b-sc--other"},{"rel":"from-degree","id":"degree-outcome/b-sc--science"},{"rel":"from-degree","id":"degree-outcome/b-tech--other"},{"rel":"from-degree","id":"degree-outcome/b-tech--science"},{"rel":"from-degree","id":"degree-outcome/bba--finance"},{"rel":"from-degree","id":"degree-outcome/bba--management"},{"rel":"from-degree","id":"degree-outcome/diploma--management"},{"rel":"from-degree","id":"degree-outcome/diploma--mechanical"},{"rel":"from-degree","id":"degree-outcome/diploma--other"},{"rel":"from-degree","id":"degree-outcome/m-a--finance"},{"rel":"from-degree","id":"degree-outcome/m-a--information-technology"},{"rel":"from-degree","id":"degree-outcome/m-a--liberal-arts"},{"rel":"from-degree","id":"degree-outcome/m-a--management"},{"rel":"from-degree","id":"degree-outcome/m-a--marketing"},{"rel":"from-degree","id":"degree-outcome/m-a--mechanical"},{"rel":"from-degree","id":"degree-outcome/m-a--other"},{"rel":"from-degree","id":"degree-outcome/mba--finance"},{"rel":"from-degree","id":"degree-outcome/mba--management"},{"rel":"from-degree","id":"degree-outcome/mba--marketing"},{"rel":"from-degree","id":"degree-outcome/mba--other"},{"rel":"from-degree","id":"degree-outcome/mca--computer-science"},{"rel":"from-degree","id":"degree-outcome/other--computer-science"},{"rel":"from-degree","id":"degree-outcome/other--finance"},{"rel":"from-degree","id":"degree-outcome/other--management"},{"rel":"from-degree","id":"degree-outcome/other--marketing"},{"rel":"skill","id":"skill/microsoft-office"},{"rel":"skill","id":"skill/management"},{"rel":"skill","id":"skill/leadership"},{"rel":"skill","id":"skill/microsoft-excel"},{"rel":"skill","id":"skill/team-management"},{"rel":"skill","id":"skill/business-development"},{"rel":"skill","id":"skill/marketing"},{"rel":"skill","id":"skill/market-research"},{"rel":"skill","id":"skill/marketing-strategy"},{"rel":"skill","id":"skill/digital-marketing"}],"map":{"kind":"work","typeId":"job","when":[],"needs":["Management","Marketing","Microsoft Office","Microsoft Excel"],"gives":["Income and experience"],"steps":["Sell something real, even a college event sponsorship, and track your funnel.","Run one small paid or organic campaign and report what it cost per result.","Learn a CRM well enough to keep every conversation logged for a month."]},"sources":[{"label":"Campus Binge career graph: aggregates of public career profiles (cells with n ≥ 5); no person is named","asOf":"2026-10-15","trust":"community","method":"derived"}],"trust":"community","origin":"dataset","asOf":"2026-10-15","digest":"sha256:ce1f9abe217231ace206d805cf3c7325d2ff8e5b7b6ad45f932e384f850c5f9d"}